How we help 1,500 Compass agents a year with digital ads

Hugo’s Open House · Monday, August 31

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Every single client we have
is a Compass agent

Of the 86 Compass Agents on The Thousand this year, we’ve worked with 67 of them (78%)

Lead Gen Lab

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Who agents ask for

Ask an agent why they run an ad

It’s never “reach more people.” It’s always “get my listing in front of THESE people.”

Executives39%
Lifestyle and passion32%
Families chasing schools29%
Luxury buyers27%
Relocators22%

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Three listings, three agents,
three approaches

Here’s what other agents are actually doing

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Case one

Deirdre Jo Fricke

1302 R St NW Unit 1

Washington DC 20009

$1,299,000

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Case one · the setup

88 days in, she wanted more activity

That’s the typical story: 3 in 4 campaigns start after week two, median 43 days into the listing.

She picked Starter and gave us one job that’s really two.

Impress the seller. Hunt the buyer.

Starter

$400

30 days per listing

Your listing in front of the right neighborhoods.

Get started

4 geographic targets
Display ads across hundreds of top sites
Traffic Report to share with your seller

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Case one · getting live

From listing to live ads

She shared the listing and told us where she wanted to reach buyers.

01The DMV
02NYC
03SF
04Silicon Valley

She chose the audience. We handled the rest.

The ad Hugo built for 1302 R St NW, headlined Historic Grandeur, Modern Luxury, Exceptional Location

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Case one · traffic report

This is what she forwards to her seller

report.compass-agent.com

The live Traffic Report for 1302 R St NW Unit 1, showing the home and how many times it has appeared across websites and apps

Open live report ↗

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Case one · weekly emails

We give you
the words too

alerts@workwithhugo.com

The copy-paste-send panel from her real report-ready email, written for her seller

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Case one · the request

32 messages to get live

HugoBot

Share the compass.com listing URL

compass.com/homedetails/1302-R-St-NW-Unit-1

What neighborhoods, cities, or zip codes do you want to target?

I would like to target DMV, NYC, and San Francisco/Silicon Valley

Do you have custom Compass artwork, or should we build the ad?

yes please build the ad for me.

Here are three headline options I’d use

Historic Grandeur. Modern Luxury. Exceptional Location.

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Case one · payment flow

3 seconds

Her ads request ended with a unique checkout page, which was completed in just 3 seconds thanks to Stripe Link.

checkout.stripe.com

The real hugo Stripe checkout the bot hands an agent, with the package, the price, and the card field

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Case two

Nikki Martin

6 Ashley Court

Lynnfield MA 01940

$2,895,000

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Case two · when she called

This is when we usually
get the call

Her listing had been live for 62 days when she launched ads.

She wasn’t looking for a launch plan. She was looking for more activity and another way to hunt the buyer.

A buyer plan, not a radius

Sam Fier

Head of Agent Marketing

The buyer

Boston condo family upsizing for schools and space

The searches

Moving from Boston to the suburbs with kids · Top rated school districts North Shore Boston · Best towns to raise a family Massachusetts

The sites and apps

marketstreetlynnfield.com · sagamoregolf.com · northofboston.org · Mansion Global · Bloomberg

The addresses

MarketStreet Lynnfield · Sagamore Spring Golf Club · Northshore Mall

Target

Seaport 02210 · Back Bay 02116 · South End 02118 · Beacon Hill 02108 · Medford 02150/02155 · Somerville 02143

Samples from Sam’s sheet for this listing: 35 searches · 34 sites · 32 apps · 15 addresses

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Case two · traffic report

This is what she forwarded to her seller

report.compass-agent.com

The live Traffic Report for 6 Ashley Court, Lynnfield, showing the home and how many times it has appeared across websites and apps

Open live report ↗

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Case two · the ads

Which ads did best?

Which ad had the highest engagement rate?

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Case two · the results

Every single ad beat the national benchmark

The national benchmark is 0.47%. Her campaign ran at nearly double.

Final-3

1.14%

click rate

Final-4

1.08%

click rate

Final-1

1.07%

click rate

Final-2

0.82%

click rate

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Hugo Hub remembers the work

The audience Sam built is ready for the next listing

Every confirmed target lives in one place, with a direct path to launch again.

The real Hugo Hub custom audiences state for 6 Ashley Court, showing the confirmed locations and the button to launch new ads to this audience

Open Hugo Hub ↗

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Case three

James Petrie
Petrie Team

75 W End Rd

East Hampton NY

$165,000,000

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The luxury approach

The listing is in one place.
The buyer signals are everywhere.

For the $165M East Hampton listing, 94% of the audience sat in the highest-income mix.

01Wealth

02Lifestyle

03Travel

04Relationships

Luxury unlocks: three ad networks · custom geofencing · CRM retargeting · a 30-minute strategy session

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Real luxury targets from real campaigns

Specific enough to name the places

Private clubs

Yellowstone Club · Pebble Beach · Seattle Tennis Club · Yacht clubs

Private travel

Palo Alto Airport · Ten private-jet operators

Passions

Equestrian and polo facilities nationwide

Owned audience

Past clients and contacts

Verified examples across real luxury campaigns

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When the listing needs more time

Renew without rebuilding the campaign

Same listing. Same places. Same package. Nothing to rebuild.

The real Hugo Hub renewal state, showing the listing and the renew this listing action in the renewal modal

The two jobs

Impress the seller.
Hunt the buyer.

Our goal is to make sure the right people saw the listing, and that your seller saw you doing it.

What happens between listings?

Your listings come and go.
Your name is the business

Past clients. Your farm. Website visitors. Your own social pages. Brand Ads keep your name in front of all four.

Door one · the people who already know you

Your best audience is already in your CRM

Who it reaches

Past clients, referrals, and every contact in your database

Where it runs

St. Louis, Chicago, Denver, Texas, Florida

What he calls it

The company you keep

Mike Palermo & Co., brand ads day zero deck

Door two · people like your people

Original owners in North Reston whose kids have graduated

Stacie Hennig Davis wrote that sentence about her own market, helping her narrow down the websites, the apps and Google Searches of her ideal clients.

Door three · your locations

Sometimes the audience is just a place

Geofencing puts your name in front of the people who show up there.

The Megan Fox Group

Local moms who shop at the same grocery stores · The train stops they take into the city

Ashley Hyde

Design Within Reach, where her mid-century buyers already spend weekends

Two real brand ads day zero decks, August 2026

The three doors, one agent

What Ashley Hyde is actually running

Three ads, three doors, one point of view.

Door one · your sphere

CRM targeting

The people who already know you

Door two · your farm

Custom audience targeting

People like your people

Door three · your peers

Geofencing

The places they stand

What you walk out with

Give Sam thirty minutes, she’ll turn it
into a plan built for your business.

She’ll ask about your business, your listings, what makes you different, then turn all of it into ad themes and a package that actually fits how you work.

Starter

$400

30 days per listing

Your listing in front of the right neighborhoods.

Get started

4 geographic targets
Display ads across hundreds of top sites
Traffic Report to share with your seller

Something to take
with you

Our top 50 listing ads from the last 2,700 we reviewed.

Scan this code to open the listing ad cheat sheet

The listing ad cheat sheet page, headlined What $1M+ in listing ad spend actually taught us

Schedule a free chat with the team at workwithhugo.com

helpme@workwithhugo.com

🖤🤍

How we help 1,500 Compass agents a year with digital ads

Every single client we have is a Compass agent

Ask an agent why they run an ad

Three listings, three agents, three approaches

88 days in, she wanted more activity

From listing to live ads

This is what she forwards to her seller

We give you the words too

32 messages to get live

This is when we usually get the call

A buyer plan, not a radius

This is what she forwarded to her seller

Which ads did best?

Every single ad beat the national benchmark

The audience Sam built is ready for the next listing

The listing is in one place. The buyer signals are everywhere.

Specific enough to name the places

Renew without rebuilding the campaign

Impress the seller. Hunt the buyer.

Your listings come and go. Your name is the business

Your best audience is already in your CRM

Original owners in North Reston whose kids have graduated

Sometimes the audience is just a place

What Ashley Hyde is actually running

Give Sam thirty minutes, she’ll turn it into a plan built for your business.

Here’s what other agents actually choose

Something to take with you

Every single client we have
is a Compass agent

Three listings, three agents,
three approaches

We give you
the words too

This is when we usually
get the call

The listing is in one place.
The buyer signals are everywhere.

Impress the seller.
Hunt the buyer.

Your listings come and go.
Your name is the business

Give Sam thirty minutes, she’ll turn it
into a plan built for your business.

Something to take
with you